My Cart


About Us

Little Villains photoshoot - Behind the scenes

The original baby hip hop tees, Little Villains was founded in early 2011 by kiwi mum of two Tiffany Morris, and launched online in 2012. Inspired by her lifelong love of hip hop and desire to dress her kids with style, Little Villains was born. 

If you're looking for cool kids clothing that rivals adults streetwear, you've come to the right place! Little Villains is an exclusive range of urban kids clothing with a strong focus on high quality fabrics and on trend colours and prints. 

Little Villains has certainly made its mark on the kids fashion scene being featured in British Vogue magazine, on fashion runways and worn by celebrity children across the globe. Check out our blog to see what we've been up to in the Media. 

Little Villains is committed to bringing you fresh, on trend urbanwear for babies and toddlers, boys and girls; and so the parents don't feel left out, you can now share your love of hip hop with matching tees for the whole fam!