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About Us

Little Villains photoshoot - Behind the scenes

Little Villains Clothing was founded in early 2011 by Gold Coast based, kiwi mum of two, Tiffany Morris. Inspired by her lifelong love of rap music and a desire to dress her son in style, the original baby hip hop tees were born. 

From humble beginnings selling hand printed tees on Ebay, Little Villains has certainly made its mark on the kids fashion scene. The brand has been featured in British Vogue magazine, on TV shows such as Snooki & JWOWW and Yummy Mummies, and even on Pink's rad kiddos Willow & Jameson (just to name a few)!

If you're looking for premium kids clothes that rival adults streetwear, you've come to the right place. We strongly believe in quality over quantity which is why the entire Little Villains range is exclusive to our website. The most sought after urban kids clothing you literally won't find anywhere else!

Little Villains is committed to bringing you fresh, on trend streetwear for babies and toddlers, boys and girls; and so the mums and dads don't feel left out, you can now share your love of hip hop with matching tees for the whole fam 🖤