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About Us

behind the scenes at little villains collection shoot

Little Villains was founded in early 2011 by Gold Coast based, kiwi mum of two, Tiffany Morris. Inspired by her lifelong love of rap music and a desire to dress her son in style, the original baby hip hop tees were born. 

From humble beginnings selling hand printed tees on Ebay, Little Villains has certainly made its mark on the kids fashion scene. The brand has been featured in British Vogue magazine, on fashion runways and TV shows such as Snooki & JWOWW, Jenni & Roger Domesticated and Yummy Mummies Australia; and is also a favourite of Pink's rad kiddos Willow & Jameson. Click here to see more highlights from the brands journey.

If you're looking for premium kids clothing that rivals adults streetwear, you've come to the right place. We strongly believe in quality over quantity which is why the entire Little Villains range is sold exclusively through our website. The most sought after urban kids clothing you literally won't find anywhere else!

Little Villains is committed to bringing you fresh, on trend streetwear for babies and toddlers, boys and girls; and so the mums and dads don't feel left out, you can now share your love of rap and hip hop with matching tees for the whole fam 🖤